There are not many empires brave or naïve enough to include in their mission statement the explicit line: "Don't be evil".

But Google has never been short of ambition. Its stated aim "to organise the world's information and make it universally accessible and useful", coupled with its inexorable deal-making, inspires many, amuses others, but to some has a somewhat sinister ring. This programme charts The Economist's reporting of the meteoric rise of the company.

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Don't be evil - The Economist on the rise of Google
15/12/2009
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