Apple made its first appearance in the pages of The Economist on October 14th 1978.

Their history is one of ups and downs, high dramas and hissy fits, but above all an astonishing capacity to innovate and understand the desires of its consumers. Often the company got it wrong. Timing is all in business and consumer electronics. But somehow Apple always struggled back from disaster, the comeback kid of the computer industry.

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Think different - The Economist on the history of Apple
15/12/2009
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