Face Value is The Economist's weekly profile of an important figure in business or finance. It is generally a portrait not only of a person, but also of the company they run or the industry in which they work. The most successful columns are those in which the parallels between personal biography and corporate strategy are the strongest. A good example is our August 23rd profile of Subramanian Ramadorai, the boss of Tata Consultancy Services. The story of his career is also the story of the rise of India's computer-services industry.